
Dongfeng Peugeot Citroen Automobile Company Ltd. (DPCA) is a joint venture invested by DFM China, PSA France and other shareholders for car manufacture and sales. It was founded in May 1992 with its headquarters located in Wuhan,Hubei,China.
The designed capacity was to produce 300,000 cars and 400,000 motors, this capacity was designed at the beginning of the project yet constructed in two stages. In November 2000, the first stage of this car project for producing 150,000 vehicles and 200,000 motors was inspected and approved by the National Government.
The organization structure in DPCA is as follows: one Industrial Bloc (including the Technical Center), two Commercial Departments (Dongfeng-Peugeot and Dongfeng-Citroen), two manufacturing factories respectively in Wuhan City and Xiangfan City.
DPCA boasts the state of art production facilities, more than half of which are imported from abroad. All the equipment has reached the international standard in 1990’s.
The principal products in production and sale are “Fukang”, “Elysee”, “Picasso” and “Xsara” series under the band name of Dongfeng-Citroen. These cars are advanced in technology, economical in energy consumption, environment-friendly and reliable in quality, with these prominent features, they have covered the medium-class private car market with a price between 90,000 and 200,000 RMB, which is the priority choice for families.
When introducing the latest products from PSA Group, DPCA has introduced its modern manufacturing process and management skills. By incorporating these with its actual conditions the company has established a scientific and strict quality management system. The company has invested a total amount of 630 million RMB for equipment to strengthen its quality control capability.
The quality control system has been extended to cover its entire links from product designing/developing to after-sales service, thus the high quality of the products and services has been effectively ensured. With a complete sound system and high efficiency in operation, the quality management, environment management and marketing & sales service in DPCA have passed successively the ISO9001 Quality Management System and the ISO14000 National and International Environment Management System certificates with high standards. From 1999 to 2002, the company and its products have been awarded in succession as “Satisfactory Product for the Customers in China”, “Excellent Enterprise in Quality Management in China”, “Satisfactory Enterprise for Customers in China” and “Enterprise with High Product Quality and Benefits in China”.
In February 2002, Fukang (car) was acknowledged as one of the “Famous Brands in China” by the National Industry & Business Bureau. In November 2002, DPCA won the only prize in Chinese automotive industry -“Excellent Enterprise for its Prominent Contribution to the Environment in China”. In March 2003, the product series of DPCA took the lead of passing the “3C Product Certificate” organized by the national institutes.
At the coming of the new century, DFM and PSA Group, France have upgraded their cooperation to a higher level and widen the scope of their collaboration. An additional 1 billion RMB has been jointly invested to reach a total amount of 7 billion RMB as the registration capital of DPCA.
Now the Technical Center has been set up, two new platforms have been established for production, the car series of Dongfeng-Citroen and Dongfeng-Peugeot will be introduced and manufactured. The strategy of the company has evolved smoothly from “Developing itself to be the Top Family Car Producer in China” to “Two-Brand” operational strategy.
After the upgrade of the collaboration, DPCA will adhere to its principles. It will take the quality as its foundation and the market as its orientation, center around the customers and gain more benefits through more effective management. It will consolidate its existing advantages regarding the product in safety, environment protection, comfort, economy in energy consumption, technology, quality as well as service. It will strengthen the international cooperation, take full advantage of the capital, product, talent, technology and management from its foreign partners.
Within the coming years, DPCA will endeavor to increase its annual output from 100,000 to 300,000 cars, it will quicken its pace to be bigger and stronger in the automobile industry. The company will strive to develop itself to be a car manufacturer with more competitive strength and with an important role in the international automobile industry.
Source: DPCA online